Oneflow customers can have an ‘aha!’ moment when they first realise the power of the product. “That’s the magic”, the sales team would often reply. So ‘contract magic’ became our definition of flow.

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Hotwater recirculating pumpwith return line

This valve is thermostatic, meaning it closes once 90 degree water reaches the valve. This should be installed under the sink that has an outlet (usually the kitchen sink). The pump can be installed on the hot or cold side of the valve, with the direction of flow pointing toward the hot water tap – either upstream on the cold side, or downstream on the hot side.

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Sunbank recirculation valve and pump for instant hot water and overheat/freeze protection when used with the Sunbank Controller

To discuss how we can help with your brand ambitions and challenges, please get in touch with MultiAdaptor co-founder and strategy director Andy West.

The magic data performs different roles depending on its context, adopting one of three behaviours: lifting, flowing, or activating.

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The video and imagery depicts people experiencing the magic of flow: the feeling customers get when they use Oneflow’s smart contracts.

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From the logo and graphic language, to magical messaging and imagery — the entire identity expresses the idea of magic in a playful, sophisticated, and highly distinctive way.

To showcase the product on the website and beyond — a suite of ownable illustrations elevate the interface, and provide a sprinkling of magic to explain key features and benefits.

Headquartered in Sweden, Oneflow is a globally-expanding, market-leading smart contracts platform. Digitising the entire process — from creating and negotiating, to signing and storing — it’s a vastly easier, smoother, and smarter way to manage contracts.

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The moment we met Multi the first time, we knew they were the one. We have never seen such an impressive mix of top creative talents combined with a structured, smooth process.

The Sunbank Recirculation Valve and Pump Kit uses the Watts (Grundfos) valve that connects the hot and cold supply lines under the sink in the bathroom furthest from the water heater, allowing for the cold water line to be used as a recirculation line for hot water. This was designed to allow for instant hot water at the tap which can save a lot of water instead of waiting for hot water to arrive at the tap. It can be used with a timer, a motion sensor, or any other smart speaker or device.

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Despite our world undergoing huge digital transformation, contracts remain stuck in the dark ages: a frustrating mess of legacy systems, paper, and PDFs. Oneflow completely reimagines this experience, but their old brand didn’t show it. Our challenge was to translate what makes Oneflow special, set it apart from the competition, and make people sit up and take notice.

Working with a talented team of collaborators, we created and produced a set of hero brand images and a short film, to bring the brand to life across Oneflow’s website and marketing activity, and social channels.

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The Sunbank Recirculation Valve and Pump Kit can be used to protect the piping from freezing when run on a timer at night during the winter, or to save water by providing instant hot water at the tap. Although it is not necessary for all installations, the Sunbank Recirculation Valve and Pump Kit is a good addition to most installations and like the Sunbank Solar Water Heater, it pays for itself quickly.

Special thanks to the whole Oneflow team, especially Ling, Aksel, Anders, Kalle, Emilia, and Gustav — who were incredible client partners for the project. For the imagery and film, thank you Georgie Breitmeyer, Jean-Pierre Whitfield, Ross Brind, and everyone involved who bent over backwards to make it happen. Finally, shout out to the awesome Smithfield for the site build.

Representing data, magic, and flow in one element, a ‘flow of magic data’ is the central graphic motif in the Oneflow identity. It is a consistent, recognisable visual asset, which ties everything together.

We captured Oneflow’s vision for a more seamless, fluid and enjoyable way to do contracts in a single-minded brand idea: ‘From friction to flow’. A core organising thought that translates what Oneflow stands for, and reflects the delightful, innovative user experience of their product. It would drive every aspect of the new brand.

We redesigned Oneflow’s website to be a living expression of the brand, while becoming the focus of communicating what they do, how, and why.

The idea of magic gives Oneflow the license to have fun, too. From promotional items to office interiors and marketing materials, everything reinforces the magic of flow.

Three core behaviours help deliver the idea of Friction to flow: Fight friction, Unleash data, and Provide clarity. These ultimately shape how the Oneflow brand looks, sounds, feels, and acts. The result is a brand experience that feels uplifting, magical, and simple.