¹Source: The Secret Financial Lives of Americans, Nonfiction.co, 2023.²Source: How Behavioral Finance Can Help Clients and Advisors, ThinkAdvisor, 2020.³Source: Fostering success: 2023 Benchmarking Study insights, Schwab, 2023.⁴Source: BeFi Week 2021, Investments & Wealth Institute, 2021.

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Of advisors who incorporated behavioral finance techniques reported greater client trust, stronger relationships, and higher retention.⁴

Grow your business and earn CE credit with free, on-demand practice management and behavioral finance courses from Orion.

This 2 1/2 inch stainless steel reduced pressure zone assembly backflow preventer helps prevent the reverse flow of contaminated water from being pumped or siphoned into the potable water supply due to backsiphonage and or backpressure in accordance with national plumbing codes and water authority requirements. This extremely compact and lighter than a traditional designed assembly is approved for horizontal installation in accordance with the direction of the flow arrow. It is ideal for protection in continuous pressure piping applications and at cross-connections identified as health hazards and from other contaminants found at the service line entrance. This assembly consists of a stainless steel body with a quick access sleeve, torsion spring check valves, resilient seated gate valves with non-rising stem, test cocks, and a corrosive resistant stainless steel bottom mounted pressure relief valve.

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Outside of analyzing investor behavior, Naomi enjoys time with her three sons, good food with friends, and movies by herself.

Dr. Win draws on clinical practice and current research to clarify the psychological factors that shape decision-making. By mapping the cognitive and emotional drivers that define financial behaviors, she upskills those seeking adaptive strategies to enhance both well-being and wealth.

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Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, research-based, and designed to fit perfectly within your commute time. Tune in for practical news that will help you make more, think more and be more.

Dr. Daniel Crosby is the Chief Behavioral Officer at Orion. In this role, he develops behavioral tools, training, and technology for financial advisors to allow for the practical application of behavioral science.

Dr. Naomi Win is the Behavioral Analyst at Orion, leveraging applied psychology to deepen advisor-client relationships, augment investor resilience, and fortify returns in times of turbulence.

Today’s investors expect more than a transaction; they want a relationship. Orion Behavioral Finance encompasses evidence-backed education, tools, and technology developed by our Chief Behavioral Officer, Dr. Daniel Crosby and his team, designed for you to better understand your clients, build a better relationship with them, and ultimately grow your business.

Dr. Win received her master's degree in Psychoanalysis from Brunel University of London and her Doctorate of Psychology from the University of Colorado, Denver.

Dr. Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. His first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller.

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When he's not decoding market psychology, Daniel is a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

The Standard Deviations podcast looks at money, mind and meaning, all through a psychological lens. Each week, Orion’s Chief Behavioral Officer, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness.

His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 10 languages. His latest work, The Behavioral Investor, was Axiom's best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making.

The future of finance is behavioral. Improve communication, create harmony, and help your clients stay invested with our suite of BeFi-driven tools.