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 2024-09-29 07:21:38

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While the window to turnaround the e-commerce website was narrow, time was taken to work with the client to get to know the wider business operation. For instance, we developed the initial website to limit the sum of deliveries that could be planned each day to help Watts Farms finalise the logistics side of the new proposition, and identify the areas which could be delivered to. Furthermore, we ensured that the website itself integrated with Watts Farms logistics and back-office from the get-go so they could take ownership and control as quickly as possible.

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Key to the strategy to meet the campaign objectives was to build a website in just 5 days that Watts Farms could quickly use to sell and track stock from. While the website was considered a minimum viable product (MVP) that we would then work with our client to develop, it was integral to the success of the campaign that a robust and reliable e-commerce platform was in place as soon as possible.

Our greatest assets are our people. That’s why we’re committed to doing the right thing — diversity, career growth, and opportunity for all.

The target audience for the campaign was individual consumers living in Kent – an audience previously untapped by Watts Farms as its business model was geared towards the B2B market. This is where our Digital Marketing Service came into play to advise our client on the best strategies to use promote the launch of the delivery/click and collect service.

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We’re taking the next bold steps into a future of growth, diversity, and sustainability, and it’s transforming our industry.

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Watts Farms, a B2B company, came to Kayo Digital with a proposition during the first week of COVID – could we help them set up an eCommerce website targeted at consumers that would enable home delivery, collection, tracking, and reporting to help launch a B2C proposition that would help them to continue to trade during COVID. Not only this, but with food perishing and jobs on the line, could we do it all in 7 days? We agreed.

Trane Technologies is committed to producing quality, reliable and cost effective products that are shipped on time, provide customer value, and conform to national and international requirements. Trane Technologies Customers expect defect-free products and services.

"During the Coronavirus outbreak, I saw that our trade foodservice business was dropping off a cliff with restaurants closing and seeing the panic buying that was happening at the supermarkets I wanted to sell my products online to help and prevent loss of jobs. I contacted Kayo with the request fully expecting them to tell me it would take a month but they were very quick to respond and within a week we had the website up. We tested it and made changes and were very happy - we had transformed our business! Since going live they have continued to be extremely helpful. We are not a tech company and so not used to the level of volume hitting the site and some queries that come with that. Ongoing they are fast to respond and tweak things to give better solutions to the site and the customers. Without Kayo's support we would not have been able to keep the site open and all our staff employed."

The proof is in the portfolio. Our commitment to sustainability and a brighter future is evident in all of our leading brands.

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Trane Technologies, a global climate innovator, is a diverse and inclusive environment. We are an equal opportunity employer and are dedicated to hiring qualified protected veterans and individuals with disabilities.

If you have any questions, contact the Trane Technologies Global Procurement or Supplier Quality departments. You may also contact us by emailing GlobalProcurement@tranetechnologies.com

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Up until March 2020 the business was purely B2B, supplying food predominantly to Michelin restaurants across London, hotels, and schools. When the Coronavirus pandemic hit, the hospitality industry ground to a halt, along with Watts Farms’ sales.

Sustainability is the essential guiding principle for our business into the 21st century and beyond. Find out what that means to us, and our planet.

We recognize the importance of our Suppliers in providing Trane Technologies with quality products and services on time to ensure Customers' expectations are met. The Global Supplier Quality Manual defines the expectations for all Trane Technologies suppliers to meet or exceed the requirements and guidelines for providing products and/or services.. Suppliers are expected to be knowledgeable of the Global Supplier Quality Manual content; we ask that as a part of doing business with Trane Technologies, the appropriate stakeholder within your organization review the manual and maintain a working knowledge of its content.

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Once the MVP was live the strategy had two elements. An initial awareness campaign focusing on PR, social media, Facebook advertising and email.